OUR ROOTS
Since our humble beginnings, our goal has been to offer a great tasting, all natural, whole food salsa made with only the freshest ingredients, without any preservatives found in many of the salsas on the market today. We invite you to fall in love with Little Diablo Salsa fresh-from-the-garden tastes!
OUR STORY
My wife Stacy and I are both foodies with a passion for great tasting, healthy food. We both love salsa and struggled to find one we liked in the stores, as they usually contained chemicals, preservatives, added sugars and thickeners. Having a culinary background Stacy said “you’re the chef, make your own”. So I did, and we started canning our all-natural salsa for personal consumption and shared it with our family and friends - and everyone loved it. In 2011 we formed our company and investigated having our recipe made professionally by a manufacturer. This proposed a problem because we wanted it produced without chemicals or preservatives and still be shelf-stable.
The manufacturer pushed back and said it would be “easier” to add preservatives and stabilizers, as well as a thickener, to make it “cheaper”. Stacy and I didn’t want “easy” or “cheap,” we wanted great! So we pushed back harder and eventually got our way. It was at this point we decided to put both our names on the jar as our personal guarantee of the highest standards for taste and quality. We also registered our phrase “If you didn’t know it came out of a jar, you wouldn’t know it came out of a jar”.®
Now we needed a name for our salsa, which was easy! Growing up, my mother used to call me her “little devil” so putting a Spanish twist to the name and to honor my mother, “Little Diablo Salsa” was born. We then started selling Little Diablo Salsa at farmers’ markets, festivals and fairs with great success. Walking away with numerous awards, Gold Medals and 1st Place trophies came next. Because most of these “wins” were coming from Texas and New Mexico, Stacy and I knew we were on to something.
Today, we continue to create a variety of fresh, enticing and satisfying salsas, with 7 great recipes to choose from. We invite you to try our salsa - we know that with one bite you will be hooked!
Thanks for choosing Little Diablo Salsa!
Doug
OUR MISSION
To bring to market a great tasting, all-natural salsa using only the freshest ingredients available.
OUR VISION
To be on every grocery store shelf in America and use Little Diablo’s success to better serve humanity.
OUR CORE VALUES
Our core values are simple, we live by the Golden Rule, and believe that every decision we make and every action we take affects us all - and we take that very seriously. We respect and celebrate our differences because we know that everyone came from somewhere. Our family has four Grandfathers that ventured to the US to make a better life for themselves and their families - and for that we are very proud! We honor the Men, Women and Canines who put on a uniform every day to keep us safe in our hometowns and abroad. We stand for our Flag and kneel to give thanks. We believe that respecting others and doing what’s right never goes out of style.
We would like to thank a good friend and local business for helping us with the photography on our site, Katie at The Simplicity Studio. You can also email her at Katie@TheSimplicityStudios.com.